Turquoise Seas Consulting, LLC

You didn’t come this far to stop.

Below are insights and statistics about small businesses thriving with an online presence, helping you understand the digital landscape better.

Empowering Small Businesses Online

person using macbook pro on white table
person using macbook pro on white table
Google AI indicates that a strong online presence is crucial for small businesses. 73% of US small businesses now have websites, and 23.5% plan to get one. More than four in five shoppers research online before purchasing. Small businesses with websites grow 2x as fast as those without. Here's a more detailed look at some key statistics:

Website Presence:
  • 73% of US small businesses have websites.
  • 23.5% of small businesses without a website plan to get one.
  • Many small business owners think website costs are too high.
  • A significant percentage (35%) of small businesses without a website feel their business is too small to need one.
Consumer Behavior:
  • 81% of consumers conduct online research before making a purchase.
  • Three-quarters of consumers check a business online before visiting in person.
  • 77% of consumers use Google Maps to find businesses near them.
  • 31% of shoppers chose not to shop at a small business because it didn't have a website.

Google AI Stats